Lead Generation Tips for Travel Tech Companies

 

What is your preferred generation strategy as a Business Travel Group?

Is it a word of mouth?
Are you just sitting there waiting for the new leaders to come in?
Are you waiting for someone to apply for your business?
Do you attend network lunches and hopefully expectations will call you?

Just looking up to any event and promoting a product or brand name online is not enough. Travel technology marketers need to understand the importance of mastering inbound and outbound lead generation tools and strategic social media platforms to attract the most trusted business travel leads - and turn those leads into sales. .

 "A good 25% of our business comes from lead generation," said Sara Butruff, President of Travel Directors - Apple Valley.

Muffett Grubb, Passionate Travel Professor in Knoxville, Tenn., Also reports lead-related growth at her organization. "In the last two years, I've seen a huge increase in lead generation," she says. “It is largely driven by clients’ limited knowledge base on a particular area of ​​travel - they are looking for an agent to help with the ‘unknowns’ of travel. The advanced CRM programs, marketing tools, and lead generation… are a big part of my success as an agent, ”she says. "They provide far more opportunities than I could generate on my own."

There are several ways to get the word out about what you can do to attract new leads: travel nights, trade shows, social media, online advertising, and more. With the travel industry growing rapidly as a competitive market, and with an increase in online media consumption by your target travelers, digital / online marketing has become an important part for leaders create effective solutions for business travel managers.

Your business travelers are online, on Facebook, LinkedIn, Instagram, and Google.

How do you stand out from the noise to get their attention?
In this blog, we will look at the anatomy of lead generation with a selection of channels to generate a product to market your physical travel technical solutions. So here's the logic.

Email marketing to generate business travel leads
Travel is one of the largest industries in the world, contributing US $ 7.6 trillion to the world economy, according to Statista. Tweet this!

Email marketing seems to be a key tool for the corporate travel tech industry. Out of the various marketing strategies you can employ, email marketing is still king. For corporate travel managers, a great email campaign can cultivate a lot of leads, which will ultimately yield a good return that will yield a great return on investment.

 

To start your email marketing campaign, you need to build your email list first. Once you are done with your list, you should start adding weekly or bi-weekly newsletters to your email list with business travel deals, travel recommendations, and any important information. other relevant to the travel tech solutions and services you offer. Your newsletter should always include a call to action such as ‘Contact us to book your next business trip’ or ‘Click here for more information’.

Email marketing automation software can help you build your email marketing pathways. By creating and indexing your emails, you can have effective and consistent communication with your target passenger that will be invaluable to your audience.

Also, by using an email list verification tool, you can make sure that you are marketing to the right people. Authentication is a useful tool when generating leads using emails as it ensures that the direct delivery to recipient boxes is valid.

Make generational travel physical activity the least part of email marketing work.

 

A website can be a hub for key generation

Website optimization is another great way to generate travel tech guides. For business travelers, your website is always the first point of call. Make sure your website has a specific and rich level of content that your director will look for to make a decision. You need a fully developed website that outlines what your travel business is all about. Your website should list all the service tools and travel technology and solutions that your business provides, such as hotel tickets, car rentals, flight tickets, etc.

Update your content and graphics regularly with the right solutions to manage physical travel. Don't try to sell too hard. According to HubSpot, companies that blog 6-8 times a month receive twice as many non-top companies. You can promote your offers in your blog posts by including a CTA to a relevant offer at the bottom of the post and web links to your landing page within the body of your blog post. Actively create creative ads to encourage your website visitors to leave their contact information.

Video marketing leverage to generate your leads
The goal of any marketing campaign is to generate more leads and drive new sales. Video content is far more relevant in this regard than standard text ads.

Taking advantage of YouTube video marketing is an excellent and effective way to get your business travel services and solutions out to your customers. It will help you reach many of today’s corporate travelers who have little or no attention to reading, and prefer to look at images or watch video.

 

Use video as the main heart of your landing page. Placing YouTube videos on your landing page is an effective use of resources rather than simply adding them to non-regular pages of your website. The logic is simple - landing pages are designed to turn. Your target physical traveler will focus entirely on the video and watch it to the end without distracting. TripActions is done the right way.

Also, keep an eye on TripActions ’Meagen Eisenberg, which helps deliver the best business travel experience. TripActions is the prime example with 2,000+ corporate customers.

All types of video content have a set goal. When your goal is lead generation, it is best to gateway video. After stimulating customer interest in the content leading up to the video (e.g., a detailed explanation video of the successful travel program, of a modern business travel platform that combines the most advanced technologies soil driven by AI, or product demo) you gate the access to it. It will both create directions and let you know how many viewers the acquaintances will give you. Every opportunity you get to record a great video related to your travel tech products and solutions, to upload them to YouTube, you should do so as it will add a boost to your physical travel business. from the competition that will help you get more leads and turn them into sales.

Draw more attention and create leads with niche branding
The latest technologies are emerging technologies, AI, voice recognition, machine learning, online transactions, new ways in which passengers, suppliers and travel managers communicate - the advances are there the business travel comes at a blowing pace. If you want to differentiate yourself from everyone else out there and give customers a compelling reason to list your services when booking their trip, you must you identify a specific area and focus your marketing and branding on that area.

BCD Travel wants to stand out from the competition by providing personalized customer service and support and effectively branding it for that purpose.

With SAP Data Cloud, the company is building its passenger identity management system