Methods for Selecting a Topic for Webinar Marketing

You have decided to conduct an online seminar. But choosing the topic presented in this virtual event is one of the foremost important decisions to make. You want to give away information that is interesting, informative, and ultimately provides lead generation.

So making sure you cover one subject that is the sum and substance of your audience's concerns is crucial. Here are some methods to help you choose an ideal webinar topic.

Looking to target and boost specific webinars? Or engage with a wider audience? Find out how media7's event marketing program can help.

Check with sales teams
Your sales team will be information about your buyer persona like no other. The insights that they can provide will surely help you know if your customers and prospects need a webinar service. Check with your sales rep gives you a sense of what works well for your sales funnel and if something like that you can come up with a solution.

Refer to Popular Blog Posts
People indulge actively in the well-written content. They are always interested in knowing what is trending. Your audience is already interested in the topics covered by the popular blog posts, referring to them can guide you in choosing the topics to be covered. It establishes a foundation for you to build on the information that they are already aware of and give you just the right knowledge through this live event.

foretell Trends
virtual seminars are about keeping every attendee engaged in information is either old, trending, or even something that is yet to be discovered. Covers concepts that are not trendy, but are capable of becoming the topic of discussion in the near future is a great method for selecting a webinar topic. In this way you become the first to introduce a new trend for your audience and thus gain their trust.

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