What is Demand Generation?

 

Demand generation

 is often confused with lead generation although they are very different. Let's make it more clear here. Demand creation is a long-term activity to create awareness and needs about a product or service in the minds of potential customers, while lead creation is mainly concerned with obtaining contact details through various marketing activities. This makes lead generation a part of any but not all demand generation strategy

.

 However, both processes are an important part of the buyer's journey and equally important marketing efforts.

Moreover, demand creation is a marketing campaign that involves educating and convincing potential customers how your brand can help with the problems they face. The activity bridges the gap between the marketing and sales teams. The demand generation marketing process includes all communications with potential customers from brand awareness to the time they become successful customers. In other words, the purpose of demand creation is not only to generate demand from new customers on a regular basis but also to nurture them so that they become part of your sales cycle and choose your product or service.

And to do this, every company needs a strategy with a demand generation activity. Without a proper step-by-step plan, it is difficult to judge a buyer's personality and move it from point A to point B. If 2019 is not a satisfying year for demand generation, let's prepare for 2020 for the better. In this blog post, we have prepared a list of 7 B2B 

Demand Generation Strategies for 2020

 that will definitely add more qualified leads into your sales funnel.