B2B Demand Generation Strategy part - 2
2Send Free Reports
Offering free reports to your customers is another great way to reach out to them. If you have built a tool or program, creating custom reports is a great idea for general ordering. This internal marketing activity will make people curious about how they are performing and what are the key points they can focus on to significantly increase profits. People who have a genuine interest in the business will download the report, and these high-quality potential customers will have strong opportunities to become customers. The revenue generated through these leads is relatively higher than the
leads generated by other demand generation methods.
Identify Various Buyers and Segmentation Strategy
As a B2B marketer, to plan a good demand generation strategy, you need to understand who
is? How do you interact with different buyers? Who are your ideal customers who will become loyal customers for the longest time? Do you understand everyone's needs and give them what they want? Do you regularly conduct sponsorship activities that keep them engaged? Finding solutions to these will also help you in building a solid lead generation strategy.
Finding the answers to these questions will help you segment your contact database depending on buyer behavior and you can communicate with each group in a different manner.