BEST STRATEGIE FOR HEALTHCARE | Media7

Healthcare Marketing

Healthcare marketing is a comparatively new field in the marketing space and is in a constant state of evolution. However, this does not mean that patterns having proven success rates have not emerged.

According to the CDC, “Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.“

The benefits of providing those who need vital healthcare information the ease of access to the information they so desperately need are boundless. If you are able to harness this power for your services, you can guide consumers throughout their healthcare journey, making them feel thoroughly safe in your hands while keeping them informed.

Contact Us

Trends in Healthcare Marketing

Healthcare marketing plans were almost non-existent, but they slowly developed to include traditional marketing like print, direct mail, television, and radio. The limitations of these media can now be overcome with digital healthcare marketing.
Doctor reviews, patient discussion forums, and physician certifications and availability are now an online search away for most patients. On-demand healthcare is becoming increasingly popular, and big data is playing a pivotal role in decreasing errors via patient record analyses and creating preventative plans for recurring emergency room patients.

The future even holds possibilities for telesurgeries, telemedicine continues to grow, and virtual patient treatment and other emerging technologies are changing the landscape of marketing for healthcare. High-risk patients are being aided by heart rate sensors, oximeters, and exercise trackers paving the way for increased investment in medical devices that can be worn. These devices give people a sense of agency when it comes to their health while creating room for gamification and considerable changes in healthcare insurance. Even with all these innovative changes, for healthcare marketers, one aspect will remain primary and this is the patient. As Global Head of Employee Communication for Novartis Pharmaceuticals, Heather Swedin has said, “As the marketing world gets more complex and fragmented, providing a consistent, customer-centric message across channels is critical.”

 

Checkout Heathcare Report

Healthcare and Pharmaceuticals | Healthcare Report

Create a Wholesome Patient Experience on Your Website

Crafting a patient-focused website is key to creating a seamless experience for visitors. While it is important to create a website that you can optimize for search engines, it is also crucial to simplify the process for first-time as well as repeat visitors. Use a conversational tone so that patients don’t feel like they are being bombarded with medical jargon.

Take a look at Mayo Clinic’s homepage. Patient needs like online scheduling, specialist lookup, and contact information are easily available, while secondary information for those who would like to explore more before they make an appointment is below.

Employ a Responsive Web Design

With more people leaving the confines of PCs to use the web, ensuring that your website is responsive to various types of devices is paramount. This applies more so to mobile devices because Google is introducing mobile-first indexing from September 2020.

Branding Matters

If you want to use digital media efficiently you have to identify what your organization as a brand can give patients. Even if it is healthcare, where target markets and organizational priorities are almost similar, patients need differentiating factors for each healthcare provider. If you don’t want a patient to be lost in the sea of white coats, figuring out what is special about what you can offer is crucial. Make sure your organizational goals and marketing goals are in sync to avoid unnecessary expenditure. Analyze your competition and let that assist you in shaping the path that your digital marketing strategy will take. You can often learn a lot from a competitor’s mistakes….Read More

 

Contact Us

Media7 -  4th Floor, Alpha 2, Giga Space,
Viman Nagar, Pune, Maharashtra 411014

Call Us

+1 888 600 7080 Toll Free
+44 20 3519 8380 EMEA
+91 20 4861 0500 APAC