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Best Technologies For B2B Marketing - 2

maleaka524 2020. 11. 18. 19:43

Voice search:

With AI-powered virtual assistants, there is a considerable increase in voice search. Different AI algorithms are used to recognize speech and turn it into the desired search. Voice search involves the use of voice recognition techniques such as automatic speech recognition (ASR) to provide the best search results thus improving the customer experience. Voice search helps marketers to deliver and assist their prospects on the way to buying or completing an agreement.

Now, this technology has been extended to other smart devices such as speakers and smart audio. Smart voice technology like Alexa which became very popular in 2018 is also growing rapidly this year. However, using this smart voice technology requires users to optimize their website to integrate voice search. 

 

Voice inquiries save time and therefore easier, it lasts longer and is more able to satisfy potential customers. Voice search is becoming more common with devices like Apple Series, Alexa Alexa, and Google Assistant Google. According to ComScore, by 2020, 50% of all searches will be done by voice. Tweet This!

Virtual Reality (VR) and Augmented Reality (AR): Demand for VR and AR technology is increasing and has made some new advances and applications in the field of digital marketing. According to reports, virtual reality is expected to reach $ 30 billion, and Augmented Reality is expected to reach $ 90 billion by 2020.

 

A large number of companies are leveraging this technology to enhance their marketing capabilities and create successful brands in the market. VR technology is revolutionizing the video game industry. Gamers can get the best gaming experience with virtual reality headsets that enhance the game interface. Also, VR headsets play well with most smartphones, making it easy to provide a fun, new, and inspiring brand experience through the power of VR technology.

VR also enhances marketing dynamics by enabling companies to bridge the gap between experience and action. It also changes the dynamics between brands and consumers. People seek VR brand experience instead of using ad blockers or clicking on ads.