Live video and 360 degrees for B2B Marketing

With the advent of digitalization, display ads are being replaced by video ads. Video has become an important tool for content marketing tactics today because it is better than display advertising in terms of information and advertising experience.

 

Customers prefer to live demonstrations rather than photos or print ads. Various social online platforms such as Facebook Live, Instagram Live, YouTube Live, etc. facilitate the sharing of video content involving customers to the end.

360-degree video, also known as immersive video or spherical video, is a video recording where the view in each direction is 360 degrees. It gives a better view than older video types. 360-degree video lets users view all dimensions through their smartphone.

 

It gets a lot of benefits especially, where multi-dimensional views play an important role. For example, real estate companies use this technology to virtually show homes to customers they offer for sale, which saves time and provides a broader view of architecture.

Technology will continue to advance and trends will continue to change over time. Utilizing this technology to change their digital marketing strategy can prove successful for most marketers as the market is unstable and continuous innovation is the only way out to adapt to changing dynamics and marketing trends.