TOP STRATEGIES FOR HEALTHCARE GROWTH | Media7

1. What Is Healthcare Marketing?

Healthcare marketing is a comparatively new field in the marketing space and is in a constant state of evolution. However, this does not mean that patterns having proven success rates have not emerged.

According “Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.“

The benefits of providing those who need vital healthcare information the ease of access to the information they so desperately need are boundless. If you are able to harness this power for your services, you can guide consumers throughout their healthcare journey, making them feel thoroughly safe in your hands while keeping them informed.

 

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2. Strategies for Healthcare Marketing

There are many strategies you can draw from traditional marketing to use beneficially in healthcare, but here are the top 10 strategies that can help you ensure success:

2.1. Create a Wholesome Patient Experience on Your Website

Crafting a patient-focused website is key to creating a seamless experience for visitors. While it is important to create a website that you can optimize for search engines, it is also crucial to simplify the process for first-time as well as repeat visitors. Use a conversational tone so that patients don't feel like they are being bombarded with medical jargon.

 

Take a look at Mayo Clinic's homepage. Patient needs like online scheduling, specialist lookup, and contact information are easily available, while secondary information for those who would like to explore more before they make an appointment is below.

 

2.2. Employ a Responsive Web Design

With more people leaving the confines of PCs to use the web, ensuring that your website is responsive to various types of devices is paramount. This applies more so to mobile devices because Google is introducing mobile-first indexing from September 2020.

 

2.3. Branding Matters

If you want to use digital media efficiently you have to identify what your organization as a brand can give patients. Even if it is healthcare, where target markets and organizational priorities are almost similar, patients need differentiating factors for each healthcare provider. If you don't want a patient to be lost in the sea of ​​white coats, figuring out what is special about what you can offer is crucial. Make sure your organizational goals and marketing goals are in sync to avoid unnecessary expenditure. Analyze your competition and let that assist you in shaping the path that your digital marketing strategy will take. You can often learn a lot from a competitor's mistakes.

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2.4. Provide Blog Content That Is Optimized for SEO

Symptom-related searches constitute 1% of all searches, that's millions, on Google. Use this information to your benefit when planning your editorial calendar for blogs. While you plan around national health observances, you can integrate long-tail keywords, provide links to reputed health sites and articles within your website, and invest in local healthcare SEO. The four to five listings that show on the top of Google's organic search results page are called the local pack—this part is vital for mobile users because it is all the screen can display before the user scrolls down. If you haven't already, you should claim your healthcare website on Google My Business and keep it updated. Apart from this, healthcare content marketing plans need to be optimized for healthcare-specific SEO keywords.

 

2.5. Supplement Blogs with Video Content

With more algorithms prioritizing video content, you don't want to be left behind without any good video content. In the healthcare industry, you have the added benefit of adding to your physician's credibility if you create edutainment videos telling patients about their area of ​​expertise. Video marketing can help you leverage the physicians in your organization that are authorities in their respective fields of medicine. Long and scary procedures being described by certified physicians is often reassuring for patients. Similarly, patient testimonials can pay this comforting reassurance forward, resulting in building a good reputation for your organization.

 

2.6. Take Advantage of Paid Advertising

1.After you've created all this carefully crafted content that is optimized for SEO, you can't just let it sit only on your website. Sometimes even if you maintain up-to-date business listings, Google's local pack is overshadowed by ads. You have to promote it on search engines and social media platforms through PPC search, targeted, and display ads. Call-only campaigns and other ad extensions can be used to promote the services you offer as well … .. More Strategies

 

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