Demand generartion

Demand generation is often confused with lead generation although they are very different. Let's make it more clear here. Demand creation is a long-term activity to create awareness and needs about a product or service in the minds of potential customers, while lead creation is mainly concerned with obtaining contact details through various marketing activities. This makes lead generation a part..

Demand Generation 2020. 11. 10. 16:10

Since Satoshi mined the first crypto from Bitcoin it has been on the rise. At first, it was more of a subculture than a respected currency, something that has definitely changed over the last decade. There was a company for those of you who remember called MT Gox that was the # 1 choice for any cryptocurrency trader between 2010 and 2013, at most 70% covered of the tradable Bitcoin market. Howev..

Technology 2020. 11. 6. 14:11

This article was originally published in the MarketingSherpa email newsletter. You can't work in the marketing industry these days without constantly talking about data. Data-driven marketing. Big data. Marketing analytics. Facebook is worth more than $ 650 billion, and it's not because photos of cats and grilled cheese sandwich selfies are so valuable. It's because Facebook is just one big bag ..

Event Marketing 2020. 11. 6. 13:05