Action Plan for Webinar Marketing

You've finished using webinars to promote your brand and awareness program. This is the right choice to make. But now the question is, how?

Among the coronavirus that webinar promotions are getting more difficult than ever, we bring you a three-step action plan that should be a part of your webinar funnel.

pull
This is the first stage where you need to go all out to promote your next webinar. Enticing your prospects is mainly done to increase the traffic of your online channels through which you are publishing your event. This phase will determine your audience, as well as individuals who have attempted to join them, landed on your landing page. To draw will include sending emails and constant reminders, content marketing and social media promotions.

Capture
This is your current session. This phase will decide what kind of impact it will have on your audience. Make sure you use all possible ways such as questions thrown your audience, conducting surveys, and other such activities to increase your conversion rate.

foster
The webinar is over, and you've done your part. Now is the time to see them turn qualified leads. At this stage, you will engage with your audience via email and e-learning materials.


According to outgrow, 73% of B2B marketers say that a webinar is the best way to generate leads of high quality. But for you to achieve this 73% or more audience, you need to promote it in the right way. Two of the most sought after methods that you can incorporate into your webinar marketing strategy are:

Emails
Webinar presentation Invitations are usually sent via email. Although there are other ways to promote your event, email marketing still proves to be more effective. Keeping your short email should still disclose the motive. Your email should have the following key features to gain the desired output.

the subject line
Preview text
Banner image
personalized greetings
presentation
target
Call to Action (CTA)
Email signature

social media
Social media can be considered as a magnet to lead the digital marketing industry. Right from promoting interaction only gain information, social networking has become a one-stop-shop tool webinar! In the midst of this, it is ideal for you to popularize your event online as many social media platforms suitable for your business. Here are some tips that will help you in social media marketing:

Offer a special reason to participate
They have an interesting landing page
Enable social sharing on the landing page
Use hashtags trending
Study them your well